No, thatвЂ™s not in some cozy resort with a fire cracklingВ with brandy served (though thatвЂ™s not a bad idea for an annual shareholders meetingвЂ¦). Learn More At: Their Investor Relations Center. They operate luxury resorts throughout the worldВ are opening summer resorts too What They Do: Vail Resorts operates ski resorts throughout the United States and Australia.В Think Vail Ski Resort, Breckenridge and Beaver Creek, among many others вЂ“ some of which consistently land in Forbes annual list of best ski resorts. The company produced a very-welcome 36% increase in stock value during 2015, making it the highest-return American-listed stock on the TWABASI last year. You quintupled your money if you bought Vail Resorts in the dark days of October 2008 and held on to it since.В The Colorado-based ski resort company went for just under $25 at its low point itвЂ™s at $127.28 as of this writing. **UPDATE: SkullCandy was acquired by a private equity firm in October 2016 and is no longer a public company** Vail Resorts Learn More At: SkullCandyвЂ™s sick/bad/epic investor center (their words!). Think of it as an extreme athleteвЂ™s Apple, with an eye on the radical set and the juice they canвЂ™t live without. Just look at their logo and youвЂ™ll see that SkullCandy is heavily slanted to the extreme sports crowd вЂ“ particularly skateboarders and folks who love snowboarding. What They Do: SkullCandy makes headphones, earphones, hands-free devices and mp3 players. That may be an opportunity though because SkullCandy is making a profit and its P/E ratio is at a reasonable valuation. Also like GoPro, their stock has taken a beat-down since its IPO in 2011, from $20 to just a hair under four bucks as of March 18, 2016. Like GoPro, SkullCandy is a beloved brand in among the epic crowd. Learn More At: Their Investor Relations Center вЂ“ and enjoy the view while youвЂ™re there. GoPro recently teamed up to share its streaming expertise with Periscope, the social media app, and is rumored to have its first action drone, Karma, for launch by June.

Those videos often go viral, and have made GoPro the leading brand in extreme sports videos, although there are concerns that itВ canвЂ™t compete with cheaper smartphones, which may have similar technology in the future. What They Do: GoPro makes sports cameras that extreme athletes wear while skiing, snowboarding, BASE jumping and other ways folks get their adrenaline. GoPro topped out just over $85 in October 2014. You know all about GoPro if you peruse this blog вЂ“ bothВ its extreme videos and the stockвЂ™s extreme plummet. The question is, once youвЂ™ve spoken with your financial advisor and done your own analysis of these stocks, are you one of them? GoPro ThereвЂ™s opportunity here for some investors. Extreme sports is a booming niche one of the stocks on the TWBASI returned a booming 268% in 2015 ( Billabong). If weвЂ™re clear on that, thereвЂ™s little harm in at least adding these companies to your Watch List and see how they perform in 2016 and beyond. Folks lose money on stocks all the time and these companies are no exception to that possibility. ThatвЂ™s something youвЂ™ll want to seek from an experienced financial advisor, who can develop your plan based on your risk tolerance and time horizon. I am NOT an authority on investing and this is not financial advice. This is an extreme sports and travel blog. Keep a few things in mind before we go further.

Yes, you really can invest in extreme sports companies, and make a good return from consumers who canвЂ™t live without the thrill of adrenaline. ItвЂ™s called the Transworld Business Adventure Sports Index (TWBASI). Suffice to say, you might be surprised to learn there is an Adventure Sports Stock Index. Successful investing is boring, and thatвЂ™s something I typically agree with.В Yet the emergence of extreme sports in todayвЂ™s adrenaline-seeking and selfie-loving society opens up new doors for investors who want a little diversity вЂ“ something they donвЂ™t always get with the TSX/Composite or even the S&P 500. The stock market is not вЂ“ at least for most people.

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